Case studies
A sample of recent work. Specific brands and figures shared on intro calls under NDA.
Audited a stagnant performance program, re-architected the account structure, and brought attribution in-house. Result: profitable scale through Q4 without raising CPA.
Designed a privacy-safe data layer, server-side conversion API, and clean-room pipeline. Modeling stayed sharp through the iOS and cookie deprecation windows.
Embedded as fractional ops leadership across three portfolio companies. Consolidated agency spend, installed reporting cadence, and hired the permanent CMO.
Built behavior-based audience models from first-party signal, swapped lookalikes for intent cohorts, and launched a creative system tuned to each segment.